Trotting out new store

Discount retailer Trotters Traders have opened a fifth regional store – with support from RNS.

Discount retailer Trotters Traders have opened a fifth regional store – with support from RNS.

The family-owned business has expanded into Beverley in East Yorkshire as part of its ambitious growth strategy.

RNS partner Robert Smith has supported Trotters from its establishment in 2008 and was delighted to see its further expansion.

“It is a terrific local success story,” said Robert.

“The team here has supported Trotters' growth with business plans and forecasts, as well as general accounts and taxation.

“This is about a business building its brand and knowing exactly who its customers are and what they want.

“When money is tight people are always looking for a bargain, and they find plenty of those in Trotters.”

General manager Ryan Wadham thanked Robert.

“He's always been brilliant and really supportive,” he said. “He understands our business and how it works.

“That's really important when we need somebody to take a more independent look at our plans.”

 Ryan was pleased with the response to the new store, which has created seven new jobs.

“It is about building our brand,” he said. “It's been a decent start and we are already getting loyal customers coming back.

“We have a good product range and know it works.”

The business was started by Ryan's father Dougie on Wilton Road Industrial Estate in Humberston, near Cleethorpes.

Subsequently, they have moved into Louth, Mablethorpe, Scunthorpe and now moved north of the river.

Ryan said: “Scunthorpe was our biggest risk and we have made it work.

“It is 10,000sq ft plus the same again of warehouse space. There was a lot of competition in Scunthorpe from big, familiar brands.

“We knew that if we could get Trotters to work there, then we could take it anywhere. Scunthorpe is now our most successful store.

“We're hoping we will quickly establish the brand in Beverley.”

The store is based on an industrial estate to the east of the town centre, near to an Aldi and opposite Screwfix.

“It's a good location but we need to raise awareness of what we are about,” Ryan said.

Robert added: “I wish Ryan, Dougie and the team at Trotters continued success for the future.”

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